Social Networks

Selective hearing is all in the mind, finds new study that could help partially deaf

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 Scientists said the 'cocktail party' problem, where someone struggles to 'zoom in' on what a friend is saying in noisy surroundings is more down to that person's brain and not their ear.

Best Connected Individuals Are Not the Most Influential Spreaders in Social Networks

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Who are the best spreaders of information in a social network? The answer may surprise you. The study of social networks has thrown up more than a few surprises over the years. It's easy to imagine that because the links that form between various individuals in a society are not governed by any overarching rules, they must have a random structure. So the discovery in the 1980s that social networks are very different came as something of a surprise. In a social network, most nodes are not linked to each other but can easily be reached by a small number of steps. This is the so-called small worlds network.

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